GACE: Marketing Education

The Marketing Education assessment, offered as part of the Georgia Assessments for the Certification of Educators, is divided into two tests.

The first test consists of 60 selected-response questions (80% of the test score) and 2 constructed-response assignments (20% of the test score). The content areas covered by the first test are foundations of marketing, marketing principles, marketing management. The topics covered by the foundations of marketing subarea are: the fundamental concepts, functions, and the goals of marketing; the basic principles of decision-making and strategic planning; and the basic elements of problem solving and finance. The topics covered by the marketing principles subarea are: the basic principles of product and service planning; the role of price and the use of pricing strategies in marketing; distribution processes and methods for developing distribution plans; and the principles of product and service promotion and the selling process. The topics covered by the marketing management subarea are: basic principles of business organization and management; principles of human resource management; and principles related to entrepreneurship.

The second test consists of 60 selected-response questions (80% of the test score) and 2 constructed-response questions (20% of the test score). The content areas covered by the second test are: marketing information systems and technology; global marketing and e-commerce; and economics, accounting, and career development. The topics covered by the marketing information systems and technology subarea are: the principles and procedures of market research; the characteristics and intentions of marketing information systems; and the use of technology and marketing. The topics covered by the global marketing and e-commerce subarea are: the principles and techniques of global marketing, e-commerce, Internet marketing, and effective communication in marketing. The topics covered by the economics, accounting, and career development subarea are: the basic economic principles of marketing; the procedures of accounting in marketing; the procedures related to career development in marketing; interpersonal, employment, and organizational skills; and the characteristics of a successful marketing education program.

The examination must be completed within four hours. The total test score is placed on a scale of 100 to 300, with 220 as the lowest passing score. Scores are based on the number of selected-response questions answered correctly and the scores assigned by judges to the constructed responses. Test-takers will also receive performance indices indicating their success in each subarea of the examination. Scores will be available approximately a month after the date of the examination; unofficial results are posted on the internet, and an official score report is mailed to the test-taker, the Professional Standards Commission, and the institution specified by the test-taker during registration.

Practice Questions

1. In a discussion of product attributes, what is the best definition of assortment?

A: the quality of the product
B: the features of the product
C: the number of different choices in a product line
D: the style of the product

2. Which of the following is NOT one of the 4 Ps of marketing?

A: parking
B: product
C: promotion
D: price

3. On the marketing adoption curve, which group is most averse to risk?

A: innovators
B: laggards
C: early majority
D: early adopters

4. Which of the following is an example of permission-based marketing?

A: internet pop-up ads
B: direct mail
C: non-spam email marketing
D: telemarketing

5. What is the term for setting an artificially high price on luxury goods?

A: odd-even pricing
B: leader pricing
C: bait pricing
D: prestige pricing

Answer Key

1. C. Product assortment is the variety of options available for a given product.
2. A. The 4 Ps of marketing are product, price, place, and promotion.
3. B. Laggards are those individuals who are the last to accept an innovation.
4. C. The other three forms of marketing do not require the permission of the customer.
5. D. Marketers engage in prestige pricing to enhance the reputation of the product.