The Marketing Education assessment, offered as part of the Georgia Assessments for the Certification of Educators, is divided into two tests.
The first test consists of 80 selected-response questions. The content areas covered by the first test are marketing-information management, market planning, economics, professional development, and marketing education programs. The topics covered by the market planning subarea are: how to develop and select marketing strategies to guide marketing tactics and improve return on marketing investment; employing marketing information to develop a marketing plan; and assessing marketing strategies to improve ROMI. The topics covered by the marketing-information management subarea are: the nature and scope of marketing research and the marketing information management function; marketing research design and data collection methods and how to evaluate appropriateness; and how to evaluate marketing research methods and findings to determine their plausibility. Some of the topics covered by the economics subarea are: economic principles and concepts fundamental to marketing; economic indicators to recognize economic trends and conditions; and how to identify and compare different market structures and analyze the effects had on prices and the quality of goods and services produced. Some of the topics covered by the professional development and marketing education programs are: employment opportunities in marketing; the skills needed to enhance career progression; how to analyze and evaluate education programs; and the characteristics of cooperative education programs.
The second test consists of 80 selected-response questions. The content areas covered by the second test are: channel management, pricing, product/service management, promotion, and selling. Some of the topics covered by the channel management subarea are: the nature of channels of distribution and the scope of channel management; integrating channel management with other activities in the marketing plan; and the nature and scope of e-commerce. Some of the topics covered by the pricing subarea are: the role of pricing; the role of business ethics in pricing; the use of technology in the pricing function; and legal considerations for pricing. Some of the topics covered by the product/service management subarea are: The nature and scope of product and service management; how the generation of ideas and employment of product-mix strategies contributes to business success; and positioning products/services to acquire desired business image. Some of the topics covered by the promotion subarea are: the types of promotion; the use of business ethics in promotion; types of advertising media; and types of public relations activities. Some of the topics covered by the selling subarea are: the role of customer service as a component of selling relationships; key factors in building a clientele; the use of technology in the selling function; and the nature of selling regulations.
The examination must be completed within four hours. Test-takers will receive performance indices indicating their success in each subarea of the examination. Scores will be available approximately a month after the date of the examination; unofficial results are posted on the internet, and an official score report is mailed to the test-taker, the Professional Standards Commission, and the institution specified by the test-taker during registration.
GACE Marketing Education Practice Questions
1. In a discussion of product attributes, what is the best definition of assortment?
A: the quality of the product
B: the features of the product
C: the number of different choices in a product line
D: the style of the product
2. Which of the following is NOT one of the 4 Ps of marketing?
3. On the marketing adoption curve, which group is most averse to risk?
C: early majority
D: early adopters
4. Which of the following is an example of permission-based marketing?
A: internet pop-up ads
B: direct mail
C: non-spam email marketing
5. What is the term for setting an artificially high price on luxury goods?
A: odd-even pricing
B: leader pricing
C: bait pricing
D: prestige pricing
1. C. Product assortment is the variety of options available for a given product.
2. A. The 4 Ps of marketing are product, price, place, and promotion.
3. B. Laggards are those individuals who are the last to accept an innovation.
4. C. The other three forms of marketing do not require the permission of the customer.
5. D. Marketers engage in prestige pricing to enhance the reputation of the product.